Design · Tech · Construction / Insulation / B2C
From blank page to Termora: a brand built from scratch
Soluzioni Eco Creative needed a dedicated voice for blown-in insulation: a separate brand with its own identity. We created everything from scratch: the name Termora, the visual identity, the design system, and the website. From blank page to live brand.
Client: Soluzioni Eco Creative
The challenge
Soluzioni Eco Creative is a leading brand in northern Italy in thermal insulation and mechanical ventilation. A solid company, with a well-established identity and a broad offering. But for that very reason, it struggled to speak directly to people looking for one specific service: blown-in insulation. A brand was needed that would not dilute that message inside a larger catalogue, but put it front and centre. The objective was clear: create a vertical brand within the group, with a precise mission. A brand dedicated to blown-in insulation, capable of owning that niche in a recognisable way. A precise target to reach: those genuinely interested in this type of intervention. A different angle from the parent company: more innovative, more modern, more end-customer focused. An identity to be built entirely from scratch. The challenges were real: inventing a brand from zero, naming included, coherent with the group yet with its own voice. Giving a technical practice like blown-in insulation a modern, accessible image. Building a website that would work as the right entry point for the right audience. Standing apart from the parent company without betraying its authority and credibility.
The solution
We created the name. «Termora» was born from scratch: a name that evokes warmth and time, immediate and brand-ready. We built the entire design identity, from the logo to the visual system, giving the brand a modern and distinctive aesthetic. Every visual element was designed to set Termora apart from the parent company while remaining coherent with the group. We developed the website end-to-end, built around the blown-in insulation audience and their journey: people who arrive already have a specific need, and the site is designed to welcome and convert them. We defined a vertical positioning, so that Termora could own its niche without getting confused with the group. And we gave the brand an innovation angle, turning a technical practice into a contemporary and desirable proposition. The result is a brand that works: not just a logo, but a system. From the name to the website, every piece is designed to reach the right customer and lead them to choose Termora.
The tailor-made team
- Team Leader
- Brand Strategist
- Creative Director
- Brand Designer
- Web Developer
- Copywriter
The results
Naming
created from scratch: Termora, evoking warmth and identity
Design
full system: from logo to visual guidelines
End-to-end
website built for the blown-in insulation audience
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