Marketing · Tech · Design · Wellness / Hildegard Medicine
From local consultant to national reference in Hildegard medicine
A two-year journey to transform a rare expertise into a recognizable positioning, with active social media, always-on campaigns, and a converting e-commerce.
Client: Sabrina Melino
The challenge
When we first connected with Sabrina, the value was already there. Everything else was missing. Sabrina is a wellness consultant specializing in Hildegard medicine: a rare, niche expertise with a vast but almost entirely untapped potential audience. She worked alone, without any support structure. Her social presence was sporadic, without a recognizable line. Her authority had no channel through which to become reputation. The products existed, but the purchase journey was not built to convert. The problem was not her competence. It was the absence of a system to make it grow sustainably.
The solution
We built a custom team around Sabrina: the right competencies, coordinated and focused on her project rather than scattered across disconnected suppliers. We defined a positioning that made Hildegard medicine a recognizable territory and Sabrina its reference point. We brought continuity to her communication, with a recurring editorial line that built reputation publication after publication. We activated and optimized always-on Google and Meta campaigns, capable of continuously feeding interest, leads, and sales. We optimized the e-commerce flow, making the purchase journey smoother and conversion-oriented. This project did not grow because of a lucky campaign. It grew because of a method. Long-term vision, person at the center, quality before quantity. We did not adapt Sabrina to a format: the format was born from her, from her expertise, her voice, her niche. We built her a team, a positioning, and a direction. Not a closed project, but a system that keeps growing with her.
The tailor-made team
- Team Leader
- Brand Strategist
- Social Media Manager
- Performance Marketer
- E-commerce Specialist
- Content Creator
The results
2 anni
of continuous journey, not a one-off campaign
Internazionale
recognition achieved from a local starting point
Sempre attive
Google and Meta campaigns feeding leads and sales
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