Marketing · Design · Food & Beverage / E-commerce
Packaging as a competitive lever: from 0 to €100K in one month
In a saturated market, we turned every competitor's weak point, delivery, into Armonico's competitive advantage.
Client: Armonico
The challenge
The challenge was twofold: breaking into an already saturated sushi delivery market with established competitors, and differentiating in an immediate and perceptible way. Analyzing competitors, we realized they shared a common blind spot: delivery was precisely the channel they all operated in, but also their structural weakness. Packaging was aesthetically neglected, inconsistent with a premium experience, and unable to preserve the product's integrity and aromas during transit.
The solution
We turned the competitors' limitation into a competitive advantage. Together with an industrial partner, we developed refined and elegant packaging, consistent with a fine dining positioning, highly functional to keep the sushi intact and aromas preserved until delivery. Alongside this, we made a bold creative choice: a video capable of telling the brand story simply and memorably. A couple ordering at home, a maître recommending pairings, the sushiman in careful preparation. And a "ninja" crossing the city, transforming into an elegant rider at the moment of delivery. A distinctive narrative that generated an immediate viral effect, attracting spontaneous orders from personalities such as Diletta Leotta and several high-profile influencers.
The tailor-made team
- Team Leader
- Brand Strategist
- Creative Director
- Packaging Designer
- Video Producer
- Performance Marketer
The results
100K€
revenue in the first month after launch
7x
return on investment (ROAS)
Virale
organic effect with celebrity endorsement
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